Rivian R2 Configurator Adds New Paint And Interior Shades
Rivian has officially expanded the online configurator for its highly anticipated R2 mid-size electric SUV, unlocking a complete lineup of fresh visual options. Prospective buyers can now customize their vehicles with striking new paint choices and a refined interior colorway. This update marks a key operational milestone as the automaker prepares to broaden its delivery schedules across North America.
The newly introduced exterior options feature two standout hues that have gained significant attention from reservation holders: Forest Green and Borealis purple. These expressive colors are designed to highlight the vehicle's rugged yet refined design language. In addition, Rivian launched a bright, contemporary cabin theme created specifically for lifestyle-focused drivers seeking a lighter interior feel.
According to official company product disclosures, the updated configurator allows buyers to tailor their build according to aesthetic preferences and regional driving demands. The full suite of choices covers paint finishes, wheel designs, and interior materials across three distinct performance tiers, helping define the brand's mid-size offering against aggressive market competition in the segment.
Distinctive Exterior Colors Expand Customization Options
The newly added Forest Green paint is priced as a $1,500 option, matching the existing Half Moon Grey shade. Engineered with metallic flakes, the finish reflects changing ambient light to mirror a dense forest canopy. This natural green palette is available across the Performance, Premium, and Standard Long Range trim levels, offering broad access for early buyers.
For buyers seeking an exclusive aesthetic, Borealis purple enters the lineup as a premium $2,000 paint option. Reserved exclusively for the top-spec Performance trim, Borealis shares the top price tier with Midnight Black, Catalina Cove Blue, and Launch Green. Meanwhile, Glacier White costs $1,000, while clean Esker Silver continues to serve as the standard finish at no extra charge.
These visual customization options cater to a diverse demographic ranging from outdoor adventure enthusiasts to daily urban commuters. By distributing specific colors across distinct trim tiers, the vehicle manufacturer strategically incentivizes higher-trim adoption while ensuring entry-level buyers retain access to distinctive styling choices across the entire mid-size SUV portfolio.
Coastal Cloud Cabin Introduces Light and Durable Aesthetics
Alongside exterior updates, the online build tool introduces the Coastal Cloud Signature interior option. Designed to create an open, illuminated atmosphere inside the mid-size SUV, the lighter palette offers a distinct contrast to the darker, more serious Black Crater Signature layout. The bright design significantly transforms the interior lighting dynamics of the cabin.
Despite its bright appearance, official technical documentation notes that the Coastal Cloud interior retains high durability for outdoor activity. The cabin incorporates second-generation Advantex material, a synthetic textile engineered specifically for heavy use. The surface allows owners to quickly wipe down dirt, mud, and spills after outdoor excursions without damaging the upholstery finish.
The Coastal Cloud Signature interior option is available exclusively on the higher-tier Premium and Performance variants. By combining premium aesthetics with resilient, easily maintained materials, the interior design addresses common consumer concerns regarding light-colored vehicle cabins, offering high visual appeal alongside functional capability for active, adventure-oriented vehicle owners.
Trim Lineup and Pricing Structure Overview
Vehicle production is currently centered around the top-tier R2 Performance Launch Edition, which carries a starting price of $59,485. This model features a dual-motor, all-wheel-drive powertrain generating 656 horsepower and delivering an EPA-estimated 330 miles of range. The package includes the heavy-duty Tow Package, a specialized key fob, and lifetime Autonomy+ driver assistance access.
Following the flagship launch, the mid-tier Premium trim will go on sale later this year with a base price of $55,485. Utilizing a dual-motor all-wheel-drive layout, this variant produces 450 horsepower while maintaining the same 330-mile estimated driving range. However, buyers selecting the Premium trim must purchase the Tow Package and autonomy features separately as options.
The line concludes with the entry-level R2 Standard model, scheduled to begin production next spring with a starting price of $46,485. Featuring a single-motor rear-wheel-drive configuration, the base model delivers 350 horsepower and an estimated driving range of 275 miles. This trim lowers the cost of entry while maintaining core platform capabilities.
Technical Architecture and Market Outlook
The R2 platform balances high-performance electric vehicle engineering with everyday utility across all powertrain choices. Dual-motor configurations offer rapid acceleration and surefooted traction across diverse terrain types, while the single-motor rear-wheel-drive setup emphasizes total efficiency and lower ownership costs. All models share a dedicated architecture tailored to maximize interior cabin room.
As manufacturing lines prepare to ramp up over the coming quarters, the staggered trim rollout strategy allows production facilities to optimize build quality. With customer deliveries expanding from high-spec launch variants down to accessible entry-level models, the mid-size platform is positioned to drive significant market volume in the competitive electric vehicle segment.
